Just because you can easily create content doesn’t mean your content will be good.
4 Benefits of Great Content:
- Answer common questions
- Demonstrate your expertise
- Make you more findable
- Inspire more sharing
More than ever before, it has become impossible to separate the great content from the bad, because it is presented in a waterfall format with the reader sitting hopeless underneath. Even if you did have the right talent, just creating better content doesn’t always solve this noise problem because people can’t always find it.
There are two elements of great content marketing:
- Content Creation
- Content Curation
( 5 models for content curation (aggregation, elevation, distillation, mashups, chronology) and the opportunity they offer to make sense of what is available on the web and bring more meaning to that content in multiple ways.)
Content Curation is a term that describes the act of finding, grouping, organizing, or sharing the best and most relevant content on a specific issue.
It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect.
The bottom line is, great content marketing doesn’t always require creating it from scratch. Sometimes expertise means helping shine a spotlight on what matters instead of creating it yourself.